Why Business Coaches Should Encourage Business Owners to Manage their own Professional Business Networks!

Since so many Business Coaches have personally benefited immensely from Professional Business Networking, I question why it isn’t a bigger part of more coaches' strategic emphasis for their clientele. It certainly would be easy to take for granted that everyone understands the importance of networking.  Although this is true for many there are still so many entrepreneurs that try to go it alone and have already gone out of their comfort zone just to seek out or agree to business coaching. 

Entrepreneurs by nature tend to have more of a maverick spirit or mind set which is why they had the confidence to venture out on their own in the first place!  Yet even if one understands the importance of networking, I believe business coaches have a unique opportunity to focus and capitalize on training their clients on how to network more successfully!

I believe one of the most overlooked opportunities for today’s business coaches is expanding their clients’ networking experience to more than participating in networking groups but rather encouraging them to manage their own Professional Business Networking Group. The additional benefits of this strategy can produce overwhelming results. 

Which leads me to the question of why isn’t more emphasis being placed on encouraging their client to step up and manage their own network?  Perhaps they are afraid that the extra responsibilities of managing a group would be too big of a time commitment or take their clients away from their primary focus. In my personal opinion this type of thinking is old school and doesn’t take into account the new technology available that makes group management, communication and even monetization almost like putting the network on autopilot.  Then again maybe it stems from them not really grasping all the benefits derived from managing their own Networking Group.  Here are several compelling reasons why this approach is beneficial for both the individual and their business:

1. Perception of Expertise and Authority

The owner and facilitator of professional networking groups are naturally perceived as the authority/leader and more likely to be seen as an industry expert. As the go to person you also have the opportunity to meet prospective members first and usually develop an initial bond prior to anyone else.

2.   Empowerment of Ownership

Encouraging individuals to manage their own business networks fosters a sense of empowerment and responsibility. When clients take charge of their networking efforts, they develop a stronger connection to their goals, their peers and their achievements. Ownership drives motivation and a proactive attitude, as they understand that their success is directly linked to their efforts and interactions.

3. Network Customization

Every professional has unique goals, needs, and industry-specific requirements. By managing their own networks, they get to decide who they want to work with, determine the culture of the group, when and where the network will meet (they can choose locations that would be more targeted to their client’s demographics.) Network owners can also determine the network’s style and format as well as whether or not they wish to monetize their group!

4. Enhanced Communication Skills

When individuals actively manage their own networks, they are continuously honing their ability to articulate their value proposition, listen actively, and engage in meaningful conversations. These enhanced communication skills are invaluable in all areas of business, from negotiations and presentations to team leadership and customer relations.

5. Increased Visibility and Presence

Active participation in networking activities, especially as the owner/facilitator gives leaders increased visibility within their industry. By managing events, engaging and often being the focus of third-party social media posts their personal and professional brand is enhanced.  This increased visibility can lead to new opportunities, partnerships, and recognition as a thought leader in their field.

6. Long-Term Career and Business Growth

Building and maintaining a strong network is a long-term investment in one’s career and business. A well-managed network can provide continuous support, insights, and opportunities throughout various stages of professional development. By encouraging clients to manage their own networks, business coaches help them establish a foundation for sustained growth and success.

Conclusion

Business Coaches and for that matter even Life Coaches have the unique opportunity to guide individuals toward becoming self-reliant and effective networkers. By encouraging self-managed business networks, coaches empower their clients to build authentic relationships, enhance their communication skills, and hone their leadership and presentation skills. Don’t forget you are setting them up to receive more of the best kind of business leads (warm leads from people they have a meaningful relationship with already.)  Ultimately, this approach fosters long-term growth, visibility, and success, which should make it a cornerstone of effective business coaching. To learn more about the benefits of encouraging your clients to manage their own networking group or how doing so could be an additional revenue source for your business coaching practice reach out to Bill@StartaNetwork.com or text Bill@817-999-4901.

Bill Mueller

Building The Future of Community